RUX: Fighting fake UX with real UX (and what it actually takes)
Real UX doesn't come from better methodologies. It comes from enforcement mechanisms that make user research non-negotiable. Here's how organisations actually escaped FaUX.
Design × AI
I'm Adnan Khan — a Canberra-based UX consultant exploring how AI is fundamentally reshaping experience design. I help teams navigate the intersection of traditional design principles and emerging AI capabilities.
Latest articles
FaUX: The rise of fake UX (and how to know if you're practicing it)
Workshops that go nowhere. Research that's ignored. Designers with no influence. It's called FaUX — Fake UX — and it's costing more than you think.
Design for grammar, not layout
The future of interface design is not about making more beautiful screens. It is about defining the grammar from which infinite appropriate interfaces can emerge and knowing when to let the system generate, and when to hold firm to what humans have designed.
Why talking to your future self can craft your hero's journey
Talk to your imagined future self to set goals, learn from regrets, and gain confidence for your own ever-evolving hero's journey. Embrace the unknown and actively shape your destiny through this powerful self-discovery tool.
Newsletter
Design x AI, unpacked weekly
Every Thursday, I share one actionable insight at the intersection of design and AI. No spam, no fluff. Just what's shaping the future of our craft.
Subscribe and get: The State of Design x AI in 2026 (free PDF)